Suraj Rajwani Gives Essential Principles of Mergers and Acquisitions Policy

Mergers and acquisitions is the prime focus of any investor as they can raise or lower the value of company stocks. Even they are also appealing to the organization owner due to the fact they can have favorable or unfavorable effects on business taxes if the company is acquired by another business Enterprise.

Hostile takeover is same technique where businesses can be purchased or merged against the will of the owner. It can happen anytime a business is purchased by a corporate entity, but the owner do not in the position or will to sell. Hostile Takeover typically occurs when a business organization offers stocks with is traded by the stock market.

The reasons behind takeover are very, one of the primary reasons is money. Big corporations are basically interested in taking over smaller business firms which have exceptional brand recognition with large customer databases and technological innovations.

Friendly takeover or merger are very beneficial to all the concerning parties instead of hostile one. The retaining clientele, employees and technologies belongs to the entity are the basic profits of the new owners as this gives them on the spot resources to run the business.

There are so many kinds of business mergers, a few of them are well-known includes: vertical, horizontal, conglomeration, market-extension, and product extension.

Vertical mergers:

It involves companies that sell or manufacture products that are identical to each other. For instance, if two agriculture based companies like popcorn production entity will merge with a food based entity or a sewing machine manufacture might merge with a fabric company.

Horizontal mergers:

This refers to companies that directly compete with one another. For instance, an entity that produces exercise clothing for the sports persons could merge with a sporting goods company.

Conglomeration:

Companies which produces unrelated products are in the state of Conglomeration if the merges. For instance, a company that manufactures agro products might merge with a company busy in making cell phones.

Market-extension mergers:

Market-extension mergers are those companies who sells identical goods and services in different markets like an IT firm offers its services in North America and another in Africa there merger will be an extension of the business in various parts of the world.

Product-extension mergers:

When two companies producing almost identical products and sells them at the same market then product-extensions occurs. For instance a Black tea producing firm sells its products in America and another firms making black tea also sells its products in America might be merge to block the path of other new firms.

Difference between Mergers and Acquisitions:

Merger: When two companies of almost identical and equal in size and production and distributions come to decision that joining together will be profitable and make a deal to do so. Both the companies surrender stocks and then new stock is issued to the two together.

Acquisition: It occurs when a smaller company, usually struggling finance, gets bought by a larger one, who then acquires all of their stock and swallows it as part of their business.


Suraj Rajwani Co-founder of DoubleRock California is an expert in dealing with online business strategies he is continuously providing the best deals and ideas to the portfolio companies that DoubleRock dealing with. To know more about Suraj Rajwani feel free to visit him here at: http://soundcloud.com/surajrajwani

Article Source: http://www.ideamarketers.com/?articleid=3499121&wherefrom=LOGIN&CFID=225128505&CFTOKEN=18673573

Suraj Rajwani Will help you To Start Your Own Business

Starting an online business is not an easy task it takes some time and efforts to get established. Suraj Rajwani who is a co founder and partner of California based DoubleRock has over seven year of management and investment experience here suggests how to start your own online business:

Product and Services:

First of all you have a product or a service you can offer, if you have already had an existing business offline, it is good to start with it and take it to the online consumers. If you do not have any existing business then you have to find out some interesting topics, products and services which will attract the online consumers. 

If you find it difficult to get your own unique products to offer, you can also start with affiliate marketing and will make money for being able to sell products and services of other niches. Affiliate marketing is the best way to get started with your online business in which you can exchange for earning a commission that is based on a certain percentage of the sales price.

Find out an online place for your product and services:

Once you start earning some money you can explore your online business by owning your own website. After building your website you can able to offer your products via blogging and social media marketing. One great thing about having own site is that you can leave comments and reviews on related blogs with your website in your signature. Try to use those tools that let you know your site's performance like Google analytics which will help your to see where your clicks and conversions are coming form. One of the most important thing to remember about measuring is that it helps you to build a real online business, with assets and metrics that can give it real marketplace value.

On internet there are so many ways to connect with people some of the best way to build those relations through social media groups, forums and SEO masterminds who can promote your website on Google and other useful search engines and will also help you in making some research on online branding of your product. Nowadays, social media marketing plays a very important role in branding of a product which allows you to connect just with those people who are part of your target consumers. By joining these groups on forms, Facebook, LinkedIn are quite helpful to get your message out to the world.

Marketing is very crucial for online business;

Online traffic is the main root of any business without proper marketing strategy and comparing it is difficult to make an online brand. Always try to make some new research and analyze your business strategies with the need of online consumers.

There are over one billion websites offering their products and services on the internet no doubt that internet is now a very competitive marketplace. If you come out with less competitive niche then you will have much better chances to get the success. With the growing users of internet it is the best time to make money online. If you find the right online business opportunity then there is no reason that your will start earning income in the next few months.

Suraj Rajwani Co-founder of California based DoubleRock and one of the members of the organization is an expert in dealing with such online strategies he is continuously providing the best deals and ideas to the portfolio companies that DoubleRock dealing with.  To know more about Suraj Rajwani feel free to visit him here at: http://surajrakjwani.wordpress.com/

Article Source:http://www.ideamarketers.com/?articleid=3420186&CFID=209264018&CFTOKEN=92445251

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Suraj Rajwani an Online Branding and Marketing Expert

If you are going to start Online branding and marketing campaign like email marketing, consumer internet and cloud technologies then you must do some analysis or can hire an expert like Suraj Rajwani co-founder of famous DoubleRock team. The growing usage of internet is also make it necessary to plan according while you are going to sell or buy products. Internet not only works as a communication tool among the people but also plays a vital role in world business. The online marketing strategies need to be planned and well executed. Secondly many of these technologies are free the only thing is that one needs to use a small of them effectively to be successful.

Suraj Rajwani Co-founder of DoubleRock team and one of the members of the organization is an expert in dealing with such online strategies he is continuously providing the best deals and ideas to the portfolio companies that DoubleRock dealing with. Online Marketing involves a highly quality planning and strategy to meet the local and global demands of the people and society.

First of all in order to begin a brand start asking yourself the products and services you are about to offer..? The planning and implementation process of brand creation plays a vital role. Do not forget brand serves to strengthen you credibility, make customer brand loyal and awareness of your offered services. After taking your brand to the public you can use a specific marketing strategy. Here are some of the tips suggested by famous online branding expert Suraj Rajwani:

Branding Research and surveys:

Be aware that now the internet is not only use for the time pass or gamming but also it is a strong and powerful communication tool too. Since most of the people are using internet. In traditional markets a consumer simply goes to the market and buy something after visiting it, now here is the first change in consumer behavior now if one has to buy something he not only talk to his family and friends but also used to visit some websites and after gathering much information about the product and its popularity he decides to take it or leave it.

The best way to identify the problem solving behavior of potential and current online consumers is to make research and to discover the level of perceived risk, frequency costumer go to purchase after getting an idea about price, their previous experience of purchasing similar products or experience of product through peers and family, involvement in purchasing people uses search tools to get information for decision making. You can then categories and analysis your e-consumers according to high, medium or low levels. This will assist you in going through the decision making process smoothly.

Brand name and Image:

It is the name which tells about a person, firm or bigger organizations, while selecting your Online Marketing Brand chose a short, unique name which can be easily spelled out and remembered by the every online user. A brand creates a unique identity for the services and products you are dealing with. Secondly try to design a clear and good quality image to your online brand or you may buy it from any designer.


Importance of your online brand:

Tell the new and existing consumers about your brand realize them why your brand is important and why they should care for it and what it exactly does. Be specific while you are going to deal with your products in online marketing. Make it sure that your most important brand or product must be visible on the homepage, and do not fill it up with unnecessary pages or advertisements.


Consumer Online Behavior:

Since most of the people are using internet be aware that now the internet is not only use for the time pass or gamming but also it is a strong and powerful communication tool too which makes necessary to do some market research and online surveys.   In traditional markets a consumer simply goes to the market and buy something after visiting it, now here is the first change in consumer behavior now if one has to buy something he not only talk to his family and friends but also used to visit some websites and after gathering much information about the product and its popularity he decides to take it or leave it.

Online branding and marketing strategies are used in email marketing, consumer internet and cloud technologies. The growing usage of internet is also make it necessary to plan according while you are going to sell or buy products. Internet not only connects the local people but it plays a vital role in world business. The online marketing strategies need to be planned and well executed. Secondly many of these technologies are free the only thing is that one needs to use a small of them effectively to be successful. Online Marketing involves a highly quality planning and strategy to meet the local and global demands of the people and society.

Suraj Rajwani Co-founder of DoubleRock team and one of the members of the organization is an expert in dealing with such online strategies he is continuously providing the best deals and ideas to the portfolio companies that DoubleRock dealing with.  To know more about Suraj Rajwani feel free to visit him here at: http://surajrajwani.blogspot.in/

Article source: http://www.articlecounty.com/index.php?page=article&article_id=2280122

Introduction

Suraj Rajwani is a professional Managing Partner of DoubleRock, a venture-capital firm based in Palo Alto. He also an experienced angel investor having lived in Beijing and Shanghai for over 3 years and understands the growing technological landscape. Suraj Rajwani is always pushing for start-ups to find their user adoption in emerging markets in Asia. Previously he worked for the Global Network Entrepreneurs Network Organization (GENO) as Managing Director, an entrepreneur organization which works over 27 nations Worldwide.